Sunday, October 10, 2010

Winner of the Weekend

It's got to be the ghost of Michael Jackson. It's amazing to see how all of the unsavory elements of Jackson's life have been essentially ignored now, as the pile of humanity surrounding Ubisoft's Michael Jackson: The Experience extravaganza were all about the dancing, not the lawsuits and accusations.

Featuring a raised stage, synchronized lights and fog machines, the mammoth booth had dancers hired by Ubisoft and plenty of volunteers who grabbed the Wii controls and danced along with the videogame MJ. Combine his ultra-catchy songs with the inherent ease and fun of the Wii and the novelty of watching strangers make fools of themselves, and then put it right in front of the exhibition floor's main doors, and you've got an attention-grabbing exhibit and plenty of positive publicity for a title that could have been an also-ran.

Runner-Up: the booth for Animal Planet's Lost Tapes, a series about cryptozoological creatures like the Yeti, whose appearances around the convention were tied to a Twitter contest. The booth was designed like a jungle, with real dirt on the ground and trees and vines above you, and featured another contest, where you used a black light to find a code to enter a contest. Animal Planet is 2-for-2 after last year's Dark Days in Monkey City display.

Honorable Mention: Fox brought the popular Alien Anthology exhibit with them from San Diego, and though it is very enjoyable, and let you walk away with a fun "Need a Hug?" t-shirt, it couldn't live up to the hype from SDCC.

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